NEWS

The company specializing in health technologies, Philips, has named André Cabral as its new director of marketing and communication in the Iberian Peninsula, its main mission being the digital transformation.

Joined to Philips in 2007 as commercial director for Spain and Portugal, Cabral has an experience of more than 15 years, having held various positions with responsibility in the areas of Sales and Marketing.

In his new position, the new head will lead the digital transformation of the company, through the design and execution of marketing and communication strategies for all the business of the company in the Iberian Peninsula, with special attention to the development of digital platforms focused on the client.

The newly appointed director has indicated that "I assume this new responsibility with great enthusiasm and with the aim of continuing to develop strategies that allow impacting consumers and healthcare professionals with value initiatives, that will make them experience the Philips brand in all areas Of the health".